Under Armour launched an exciting new running event called The All Out Mile, featuring 8 teams of 10 runners each. Committed to providing an exceptional experience, Under Armour designed personalized race kits for all participants, along with a special team kit for each team leader. In the lead-up to the race, every runner received a pre-race kit packed with essentials: footwear, a stylish t-shirt, a UA Sportmask, an informative event card, and engaging branded marketing materials. On race week, runners were thrilled to receive a second kit, complete with running shorts, an All Out Mile branded tank top, socks, a sleek hat, a pack of hustle wipes, and a personalized running bib. Team leaders were equipped with a comprehensive kit containing everything they needed for a successful race: start signs, reflective safety vests, finishers tape, and cones. To celebrate the runners’ achievements post-race, Under Armour prepared a thoughtful final kit that included a custom tank top adorned with their team logo, a challenger’s coin, a personalized runner’s card, and a sticker pack. Tray played a pivotal role in this initiative by creating custom boxes and inserts, efficiently kitting the various items, and managing the shipping process to ensure all runners received their kits on time. The event was a resounding success, and Tray’s support was crucial in bringing it to life, even under tight deadlines!